The Future of Translation

"The great benefit of computer sequencers is that they remove the issue of skill, and replace it with the issue of judgment." Brian Eno

In the way that thinking about the future often leads you to think about the past, recent advances in speech recognition and language translation software have had me thinking about my old French teacher, Richard “Piggy” Marsden.

Back in the mid 1970’s it was Piggy’s unenviable task to try and teach me and my classmates the difference between feminine and masculine past participles when all I really cared about was the difference between the Sex Pistols and The Clash. [Answer; the Sex Pistols were the puppets of a propagandist, The Clash were a rock and roll band].

Mr. Marsden – ah, heck, why change the habit of a lifetime, Piggy - was, as I recall through 40 years of mist, a terrifically nice person. Unlike many of his colleagues who seemed to revel in the opportunities to be unpleasant to the inmates, Piggy was a gentle soul who appeared to be on the side of us kids, not the other teachers. Though he tried hard to drum the beau language into my tete laide (in fact, I even had extra remedial lessons with him) in the end he had to admit defeat as I failed to trouble the scorers when “O” level time came around. [My failure entirely sir, not yours].

Fast forward to today and I wonder what Piggy (and all his colleagues) in the language teaching business think about the imminent collapse of their profession?

Let’s face it; we are on the brink of one of the major themes of science fiction becoming fact.

Soon – very soon – I will be able to walk into the Café Flore on the Boulevard Saint-Germain and say “Good evening, I’d like a table for two please. By the window. And please send over a bottle of your best champagne and six oysters as quickly as possible, thank you so much my good man” in English, at the normal pace at which I speak, and immediately be understood by the defiantly non-English speaking maître d’ as my words are rendered in perfect French.

Oh Piggy, the very thought must make you weep.

For cretins like me this technological breakthrough is nothing short of magnifique! With the ability to understand and be understood anywhere in the world all sorts of trips that I probably wouldn’t have bothered with before will now make it onto my bucket list; not just the 6th arrondissement but the Russian steppes, the heart of African darkness, the back streets of the Kasbah - nowhere will be beyond the comprendo of an Englishman abroad.

Learning a foreign language has been a hallmark of a good education (and the font of many people’s paycheck) for a couple of hundred years but now you’ve got to wonder, why bother? To learn grammar? OK, but why not spend more time learning the grammar of your own primary language? (My failure to learn French was, in large part, nothing to do with Piggy; I hadn’t been taught English grammar before starting to learn French grammar so I didn’t really even know what a past participle was – though I went to a grammar school). To learn about the culture of a foreign country? OK, but why not just go there now given that it’s so easy to speak their language through the software on the phone? To see your own country through the eyes of people from other countries? OK, but again, if we can go and chat to people in Paris or Tunis or Buenos Aires, face to face, or over Face Time, today, as 14 year olds, why don’t we just get on with it, rather than spending five years on theory in a classroom before we venture out into the real world?

Though education is a precious and delicate thing, which should be adjusted slowly and gently and should be wary of fads and fashions, the idea that the curricula for the middle of the 21st century should remain untouched and immune to technological driven progress seems a difficult case to make.

Why don’t French women get fat? Because software’s eating everything.

Did Jim Kirk learn Klingon at the Starfleet Academy? No, he perfected the Kobayashi Maru and how to suck in his stomach so it fit his too tight tunic. He knew that the Universal Translator would take care of the bothersome aspects of talking to the Klingon Chancellor. How many Klingon teachers were at the Academy? None.

Learning a language now just seems like a terrific waste of time. Better to learn the language of the future – code.

Except ...

(You knew there was an except coming didn’t you – if there hadn’t been an except this would have just been a rant, a 40 year dish of revenge served from a very cold freezer).

... translation might be the most valuable skill anyone has to learn in a future where code rules.

But not your father’s translation (or Piggy’s). A new type of translation – translating points of view.

Think about it this way; Cortana or Siri or Alexa or Amy or Baxter will do the translating – the nitty gritty technical work of making my “alright mate” Piggy’s “bonjour”- but translating Piggy’s shrug of the shoulders - as he speaks - into my wink of my eye - as I listen - and knowing what these gestures mean and imply will remain a human grade task long into the Singularity.

Software will increasingly let us understand but make understanding more difficult.

Software based translation will mix up people of different languages at a scale that the world has never seen before. Latvians will talk to Maoris. Filipinos will talk to Peruvians. Zambians will talk to Kuwaitis. Not in English as they may do today but in their own language. And not just small numbers of the more adventurous who wander far afield, but huge numbers of regular ordinary folk who would never have learned a second or a third or a 17th language but now can chat away about the World Cup final or global warming or Donald Trump.

Software based translation will bring together people in ways that have never been possible before in a global experiment in which we will all be guinea pigs.

It is not hard to see incredible, wonderful things arising from this extraordinary new capability. Nation shall speak peace unto nation. There will be no strangers here; only friends you haven’t met (and spoken to in their own language) yet.

A post nation-state world will likely move closer to reality.

But in the global melting pot of a universal babel fish mediated world genuine understanding will probably be more tricky than ever, for below language lies meaning, and meaning is the repository of DNA, history, culture, ambition, anxiety, and time, that flow deep into the soil on which you stand.

This truth is observable in the more mundane surrounds of our everyday workplace. The marketer sits with the procurement clerk – do you understand where I’m coming from? Do you know what I mean? The business analyst sits with the end user – you really don’t get this, do you. The CEO sits with the CIO – one of them is from Mars, the other, Venus.

The world – our working world – is full of misunderstanding; even when we’re speaking the same tongue.

The language of finance is different from the language of medicine which is different from the language of soccer which is different from the langue of sales which is different from the language of love.

Misunderstanding is rife. Misunderstanding is the norm. Misunderstanding is natural. Human.

Software won’t change that – in fact it might make it worse.

Back to Eno; the skill of understanding French (and teachers’ monetization of such) is set to go away – the judgment to understand someone else (in a café, in a meeting) is set to be the ability that will need teaching and learning and mastering in an era where all seven billion (soon, ten billion) of us can talk together.

In the frenzied debate about the software based displacement of human skill the more purple prose can only ever focus on the black and white of loss and gain; hardly ever on the gray of mutation.

Piggy – if he’s still teaching (if this piece ever finds its way to you Mr. Marsden, I hope you are well, and I hope you aware of my gratitude and respect) – probably doesn’t have a long career ahead (Ed. he’s probably already retired!) teaching le, la, nous, etc. to spotty nosed little bleeders. But I’d hazard a guess that there is a long, long career ahead for those that can teach the next generation that there’s nothing funny about peace, love, and understanding.

That will probably be beyond the grasp of software for some time come. That’s a job for the ages.

In Defense of the Human Experience in a Digital World

Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal.  Following the conference I met individually with many different companies.  These companies represented a variety of industries, sizes and digital maturity levels.  I was sharing my latest digital strategy report findings, and then answering questions and brainstorming about what the data meant to each of them. 

At the hotel, following a long day of meetings, it occurred to me that the biggest value I was bringing to these businesses was the breadth of my experience - the kind of experience that has turned my hair gray.

The report I was sharing was titled, “40-Months of Hyper-Digital Transformation.”  This report was the result of surveying 2,000 global executives across 18 countries on the current impact of digital technologies on their business, and their expectations for future impact.  In this report I wrote a lot about artificial intelligence and software robots.  I wrote about how robotic process automation will change the role of processes, employees and managers. 

While pondering my day over a hot drink, it occurred to me that the report and the data I shared could have been presented by a junior employee with good communication skills.  The value my gray hair brought to the table was the ability to understand the back-story, the history, how today is different, and analyze what needs to be done today to prepare for tomorrow.  It was perspective, experience and wisdom gained from many years of accumulated successes and failures.  It was my human baggage that was so valuable.  It allowed me to listen to many disparate situations and challenges, understand them, and then see a unique path to success for each.  It allowed me to see their challenges in abstraction and define steps to follow.  I chuckled and sipped my coffee.  Just try to do that, I challenged all the bots and artificial intelligence engines I had been writing and speaking about.   Just try to do that.

  1. Profits that Kill in the Age of Digital Transformation
  2. Competing in Future Time and Digital Transformation
  3. Digital Hope and Redemption in the Digital Age
  4. Digital Transformation and the Role of Faster
  5. Digital Transformation and the Law of Thermodynamics
  6. Jettison the Heavy Baggage and Digitally Tranform
  7. Digital Transformation - The Dark Side
  8. Business is Not as Usual in Digital Transformation
  9. 15 Rules for Winning in Digital Transformation
  10. The End Goal of Digital Transformation
  11. Digital Transformation and the Ignorance Penalty
  12. Surviving the Three Ages of Digital Transformation
  13. From Digital to Hyper-Transformation
  14. Believers, Non-Believers and Digital Transformation
  15. Forces Driving the Digital Transformation Era
  16. Digital Transformation Requires Agility and Energy Measurement
  17. A Doctrine for Digital Transformation is Required
  18. The Advantages of Advantage in Digital Transformation
  19. Digital Transformation and Its Role in Mobility and Competition
  20. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  21. Competing in Digital Transformation and Mobility
  22. Ambiguity and Digital Transformation
  23. Digital Transformation and Mobility - Macro-Forces and Timing
  24. Mobile and IoT Technologies are Inside the Curve of Human Time

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Profits that Kill in the Age of Digital Transformation

Digital transformation initiatives both increase revenue and decrease expenses according to our upcoming study titled Work AHEAD 2016 by Cognizant’s Center for the Future of Work. For this study we surveyed over 2,000 executives across 18 countries. The expected net business impact over the next 3 years of rapid digital transformation, i.e. hyper-transformation, is an increase in revenue of 11.4% (Revenue = 10.3%, Costs = -1.3%) amongst the companies in our study. These numbers represent the difference between success and failure in many industries. 

To get the predicted revenue impact, companies expect to increase their spending on digital technologies from 11.3% of their revenue today, to 16.6% of revenue by 2020, while decreasing their non-digital investments.

In addition, our study reveals 64% of the futurists in our study, experts paid to study digital technology trends and to develop future strategies, believe digital transformation will boost revenues by 2020, 76% believe it will strengthen their competitive positioning, and 88% believe it will accelerate their speed to market. If you accept these predictions, then your organization should quickly transform itself and jettison the heavy baggage that accumulates as a result of decades of institutionalized methodologies developed and codified in an analog era - an era operating at a far slower operational tempo. The good news is that ROIs (return on investments) from digital transformation initiatives are compelling. Nearly 30% of the surveyed firms are receiving an ROI greater than 100%.

These revenue numbers have investors interested and asking about the digital transformation plans of companies they invest in, or are considering investing in today. We have all read about the list of companies that have failed this year due in part to their slow and/or inadequate response to digital technologies and changing competitive marketplaces. As a result investors today want to understand the speed and scale of their portfolio’s digital transformation initiatives, as these initiatives can be predictors of future value.

For executives, transforming an enterprise is difficult at any time, but when an enterprise is highly profitable - digital transformation is even harder. Why? The temptation to follow the maxim, “Don’t fix what isn’t broken,” is just too compelling. The challenge enterprises are faced with today, however, is that digital technologies are changing the competitive landscape faster and in different ways than executives have ever seen before.

Recently, we presented a workshop on digital transformation strategies to a highly profitable automotive parts and systems manufacturer. The company is filled with smart people using efficient long standing manufacturing systems and processes. The company is innovative in R&D, and forward thinking in the adoption of digital technologies and strategies for their products and services. 

The challenge we all faced in the room is how do we justify digital transformation investments, when today the old systems and ways of thinking pay out in record profits? How do we articulate that sensors, artificial intelligence, digital platforms and real-time data are taking on a whole new level of importance? In fact, executives believe big data and business analytics will have the biggest business impact of all technologies on businesses from years 2020-2025. 

We were able to demonstrate, through an intensive brainstorming workshop, how a sensor enabled digital platform connected to their physical parts and equipment, and integrated with external databases could provide enormous customer and business value. We were able to show them how their current list of physical products and services, could be expanded by adding a whole new list of new digital products and services on top of their current offerings. The data they had access to in their physical products and solutions was unique and could offer significant value and competitive advantages if they made it available on a digital platform as a service. Our mission was accomplished.

Today an enterprise’s system for collecting, analyzing, reporting and sharing data is mission critical, especially given the increasing importance of artificial intelligence, robotic process automation and machine learning to companies’ future success. The end-to-end system for managing this data we call the “optimized information logistics systems” or by its acronym, OILS. Having effective OILS is mandatory in order to become a digitally transformed enterprise (DTE). Digitally transformed enterprises place a premium on data collecting, analysis, situational awareness and real-time action and reaction. Executives see the value in OILS, as 63% believe analytics will have a very strong impact on work by 2020, and 62% predict OILS will significantly enhance decision-making over the next 5 years.

DTEs see where their resources are located, where they are needed and how best to manage them at all times to successfully and efficiently accomplish their mission. They see how customers are using their products and how they are holding up. Real-time connectivity combined with OILS enables organizations to think, act and compete in real-time, a capability never before possible.  It enables products in the field to be intimately tied to R&D and the manufacturing floor. It is a whole new world, which in spite of profits today, must be anticipated and invested in for tomorrow, or the profits of today might lead to the death of them tomorrow.

Authors: Tim Hillison, Senior Director, Cognizant Digital Works, and Kevin Benedict, Senior Analyst, Cognizant's Center for the Future of Work

*Source The Work Ahead, 2016, Cognizant Center for the Future of Work