Competing in Future Time and Digital Transformation

Digital Transformation is the process of transforming a business from one state to another - from a state where businesses operate in Human time, to a state that operates in Digital time and finally to Future time.  Businesses today must digitally transform in order to compete in all three of these time continuums simultaneously. 

Let’s first identify these different time continuums:

  1. Human time – time governed by our physical, biological and mental limitations as humans
  2. Digital time – time governed by computing, networking and data transmission speeds
  3. Future time – time governed by predictive analytics, algorithms and artificial intelligence

Human time cannot compete with Digital time in a mobile and always connected world. Human time cannot deliver the real-time mobile and online commerce speeds that digital consumers require. For example, you can’t have a human responding to mobile search queries, or mobile payments, rather you need optimized information logistics systems (OILS) that are integrated with artificial intelligence (AI) enabled bots responding automatically in digital time.

Digital time refers to the speeds at which computer systems and networks operate.  The goal being to reach speeds as close to real-time as possible by optimizing each connected system, component and process that touch data.

Future time is faster than real-time.  It is the ability to anticipate needs, take actions and deliver content even before it is requested.  It is the ability to automatically prepare for the future in a manner that adds value.

An OILS running in Future time, utilizes predictive analytics, algorithms and AI to provide an experience that anticipates the needs of the user in a manner that makes it nearly invisible to the user.  For example turn-by-turn navigation supported by real-time traffic updates that route you around obstacles and problem areas.  An OILS, running in Future time, can prepare personalized and contextually relevant experiences in advance.

I had the opportunity to work with a large global automotive system manufacturer this year.  We explored extending traditional automotive systems to operate in Future time.  They would integrate multiple external databases including traffic accident and insurance information, plus real-time weather and traffic information to automatically prepare the vehicle and driver for the road ahead.  We were reaching into the future to provide additional value and a competitive advantage.

Future time delivers value from the future.  It works in a time beyond “real-time.”  This is the evolutionary nirvana for human to digital interactions.  Businesses that have not digitally transformed in a manner that can harvest value from the future have no possibility of competing there.

  1. Digital Hope and Redemption in the Digital Age
  2. Digital Transformation and the Role of Faster
  3. Digital Transformation and the Law of Thermodynamics
  4. Jettison the Heavy Baggage and Digitally Tranform
  5. Digital Transformation - The Dark Side
  6. Business is Not as Usual in Digital Transformation
  7. 15 Rules for Winning in Digital Transformation
  8. The End Goal of Digital Transformation
  9. Digital Transformation and the Ignorance Penalty
  10. Surviving the Three Ages of Digital Transformation
  11. From Digital to Hyper-Transformation
  12. Believers, Non-Believers and Digital Transformation
  13. Forces Driving the Digital Transformation Era
  14. Digital Transformation Requires Agility and Energy Measurement
  15. A Doctrine for Digital Transformation is Required
  16. The Advantages of Advantage in Digital Transformation
  17. Digital Transformation and Its Role in Mobility and Competition
  18. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  19. Competing in Digital Transformation and Mobility
  20. Ambiguity and Digital Transformation
  21. Digital Transformation and Mobility - Macro-Forces and Timing
  22. Mobile and IoT Technologies are Inside the Curve of Human Time